The length of a script for a 90-second short-form video platform post can vary considerably depending on several factors. These elements include the pace of speech, the complexity of the topic, and the visual components accompanying the narration. A script providing detailed instructions or a rapid-fire delivery will require more words than one featuring longer pauses or relying heavily on visuals to convey its message. As an example, a script containing primarily dialogue and scene setting will inherently contain more words than a script relying on quick cuts and visual humor.
Determining the approximate script word count is important for production planning. Estimating script length aids in rehearsing delivery, aligning visuals, and maintaining audience engagement. Having a target word count range ensures that the video content remains concise and prevents viewers from disengaging due to excessive length. Historically, platforms like TikTok have emphasized short, attention-grabbing content, making effective script length crucial for success.