On the TikTok platform, a real-time, head-to-head competition between two content creators occurs, where viewers contribute virtual gifts, purchased with real currency. The outcome is determined by the cumulative value of these gifts received during a defined timeframe. For instance, two streamers might initiate a competition, showcasing their talents or engaging in challenges, prompting their audiences to send digital presents as a sign of support.
This format offers creators an opportunity to boost visibility, expand their follower base, and generate revenue through gift accumulation. Historically, it evolved from simpler live-streaming formats into a gamified interaction designed to maximize user engagement and monetary contributions. Its prevalence signifies the increasing influence of interactive entertainment and micro-transactions within social media ecosystems.