On the TikTok platform, a rose functions as a form of virtual gifting. Users can purchase roses, which are digital representations of the flower, using TikTok Coins. These coins are acquired through real-world currency. The purchased rose can then be sent to a creator whose content the user appreciates. For instance, during a live stream, viewers may send roses to the streamer as a token of support or admiration.
The practice of sending digital gifts such as this, contributes to the creator economy within TikTok. These gifts translate into a form of monetary support for content creators, allowing them to monetize their presence on the platform. The rose gift, while seemingly simple, provides a direct avenue for viewers to express appreciation and incentivize creators to continue producing content. This system has its roots in earlier forms of virtual gifting seen on other social media and streaming services, adapted and integrated into TikTok’s unique ecosystem.