The combination of numerical symbolism, a popular short-form video platform, and a social media network results in trends that rapidly spread online. Users often seek ways to enhance their content with visually appealing elements, leading to the widespread adoption of specific effects and sharing of associated content across various platforms. For example, a user might create a video on TikTok using a particular filter, and then share that video, or information about the filter, on Twitter.
The appeal of these trends lies in their accessibility and ease of replication. Utilizing these filters and sharing them online helps users express themselves creatively and connect with others through shared visual experiences. Historically, the circulation of this type of content has been driven by users seeking ways to personalize their online presence and participate in collective trends. This can provide opportunities for content creators to increase visibility and engagement.