The concept refers to methods, often advertised online, by which individuals attempt to increase their audience and engagement metrics on the TikTok platform without monetary investment. These tactics range from participating in follow-for-follow schemes to utilizing third-party applications promising automated increases in popularity, and exploiting loopholes. It’s an attractive proposition for those seeking to rapidly expand their presence on the platform.
The allure stems from the perceived benefits of a larger following and increased likes: enhanced visibility, credibility, and potential monetization opportunities. Historically, individuals and businesses have sought avenues to artificially inflate their online presence, driven by the belief that perceived popularity translates to tangible success. However, the methods used often violate platform terms of service and can lead to negative consequences.
