The practice in question involves individuals listing mobile devices for sale on the eBay platform and leveraging the TikTok social media platform to promote these listings. This multifaceted approach connects the traditional e-commerce marketplace with modern digital marketing techniques.
This fusion offers potential advantages to sellers, including increased visibility and expanded reach to a wider audience, possibly leading to quicker sales and potentially higher selling prices. The integration of social media with established online marketplaces represents a shift in how goods are marketed and sold, potentially impacting market dynamics.