The cost of TikTok’s in-app virtual currency, used for gifting creators during livestreams and through videos, varies depending on the quantity purchased. These coins are bought within the TikTok platform and act as a means for users to support content they enjoy. For example, a small bundle of coins may cost less than a dollar, while larger bundles can range into tens or even hundreds of dollars.
These virtual tokens play a significant role in the TikTok ecosystem, enabling direct financial support to creators and fostering a sense of community and appreciation. They provide a pathway for users to express their gratitude and encourage the production of engaging content. The introduction of this virtual gifting system has evolved over time, integrating with other platform features and influencing content creation strategies.