The phrase identifies a specific type of interactive online content popular on a particular social media platform. It describes quizzes that provide users with a comparison to fictional personalities or archetypes. The primary function of these quizzes is engagement, prompting individuals to discover which established character they resemble based on their provided answers.
Such interactive elements have gained traction on social media due to their shareable nature and the intrinsic human interest in self-discovery and comparison. These quizzes leverage established fictional narratives and characters, drawing on audience familiarity and interest in existing intellectual property. Their creation often involves a strategic understanding of audience demographics and trending cultural references.