The phrase signifies methods, often advertised online, promising to increase the number of ‘likes’ on TikTok videos without monetary cost to the user. These offers typically involve third-party websites or applications and claim to provide a rapid surge in engagement metrics. An example would be a website claiming to deliver hundreds of likes to a TikTok video in exchange for completing a survey or downloading an application.
The perceived importance of such offerings stems from the value placed on social media metrics as indicators of popularity and influence. A higher number of likes can contribute to increased visibility within the TikTok algorithm, potentially reaching a wider audience. The desire for rapid growth in follower count and engagement has fueled a market for services, both legitimate and illegitimate, that promise to enhance a user’s profile. Historically, these types of services have existed across various social media platforms, adapting as algorithms and platform policies evolve.
