Music originating in the 1980s has found renewed popularity through the social media platform TikTok. This phenomenon involves the use of tracks initially released between 1980 and 1989 as background audio or central themes in short-form video content. An example includes the resurgence of songs by artists like Kate Bush and A-ha, experiencing significant streams and chart positions decades after their initial release due to their use in viral TikTok trends.
The revival of these songs provides numerous benefits. For the music industry, it generates new revenue streams from royalties and licensing. For younger audiences, it offers exposure to a diverse range of musical styles and artists from a previous generation, broadening their musical horizons. Historically, this trend underscores the cyclical nature of cultural trends and the enduring appeal of well-crafted music, regardless of its original release date.
