LTK on TikTok stands for “LikeToKnow.it,” a platform that allows influencers and content creators to monetize their content by linking directly to the products they feature. This enables viewers to easily purchase items showcased in videos or photos. For example, a creator might demonstrate a makeup routine and use this tool to tag each cosmetic product used, providing viewers with shoppable links.
The use of this tool provides a streamlined shopping experience, benefiting both the creator and the consumer. Creators earn a commission on sales generated through their links, creating a revenue stream. Consumers can conveniently purchase items they discover and admire through content without having to search for them independently. Historically, this method emerged to bridge the gap between social media inspiration and immediate product accessibility.