The phenomenon where a user discovers previously liked videos on TikTok are no longer marked as such can be attributed to several factors within the platform’s functionality and user behavior. These instances involve videos that were intentionally marked with a positive affirmation (“liked”) by the user, but subsequently appear without that designation upon revisitation. This can lead to user frustration and a perception of instability within their recorded viewing preferences.
Understanding the reasons behind this action is crucial for maintaining user trust and platform integrity. Accurate record-keeping of user preferences is integral to TikTok’s algorithm and its ability to deliver personalized content. Moreover, users rely on their “liked” videos as a curated collection of content they find engaging or valuable, so any discrepancies erode the intended user experience.