The phrase refers to short-form video content, often found on the TikTok platform, detailing the preparation steps for a specific culinary dish. This dish, humorously named, typically involves a creamy, savory dip, and its popularity stems from its appealing appearance and perceived ease of preparation, as demonstrated through the video format.
The appeal of such content lies in its accessibility and shareability. The brevity of TikTok videos allows for quick consumption and replication of recipes, while the visual nature of the format enhances understanding of the preparation process. Historically, recipe sharing relied on written formats; the shift to video platforms represents a significant evolution in culinary information dissemination.