These are alphanumeric strings that, when entered during the checkout process on TikTok Shop, offer a discount on the purchase price of eligible items. These digital coupons provide a monetary reduction or other incentives, such as free shipping, to encourage purchases. An example would be a code like “SAVE15” granting 15% off a specific product category.
The use of these incentives benefits both consumers and sellers. For consumers, they represent an opportunity to acquire desired goods at a reduced cost. For sellers, these incentives can drive sales volume, attract new customers, and enhance brand visibility. The practice of offering such incentives is a long-standing marketing strategy adapted for the digital marketplace.
