Reposts on TikTok refer to the action of sharing another user’s video content on one’s own profile. The visibility of these shares depends on several factors, primarily the account settings of both the original content creator and the user performing the repost. For instance, if an account is set to private, the reposts of their videos may only be visible to their approved followers.
Understanding the visibility of shared TikTok content is crucial for both content creators and users. For creators, awareness of this aspect impacts content strategy and reach. For users, it affects privacy and expectations regarding who can see their activity within the platform. Historically, social media platforms have evolved their sharing functionalities, balancing user privacy with broader content dissemination.